Fludd Interviews / 55. Ilaria Innocenti

A) NAME : Ilaria Innocenti

B) WHERE ARE YOU FROM? Italy

C) HOW OLD ARE YOU? 31

D) YOUR SPHERE OF INTERESTS : Design and art direction.

E) STUDIES : Interior design at IED Milan.

F) COULD YOU PLEASE TELL US A LITTLE BIT ABOUT WHAT DO YOU DO/HAVE YOU DONE? : I’ve run my own brand of home textile and tableware designing for several artisans from all over Italy and selling their products. I also work for some companies as art director or just designing products for them.

G) 3 MASTERS : Hella Jongerius, Antonio Marras, Charlotte Perriand.

H) 1 INSPIRING CITY :  Tokyo.

I) A PLACE YOU'D LOVE TO VISIT SOON : Istanbul.

J) 1 SPECIAL MUSEUM : Hangar Bicocca in Milan.

K) 1 RECOMMENDED WEB-SITE : MilkDecoration.

L) FAVOURITE ICE CREAM FLAVOUR : Cream and stracciatella.

M) A SHOP YOU LOVE : Hidden Forest.

N) 2 OBJECTS YOU LIKE : Muji gel pen and cake stands.

O) YOUR IDEAL BREAKFAST : Black tea and a piece of cake.

P) SOMEWHERE NICE TO GO IN YOUR NEIGHBOURHOOD : Cascina Cuccagna.

Q) LAST BOOKS YOU HAVE READ : Via XX settembre by Nicoletta Agnello Hornby. 

R) WHAT ARE A FEW THINGS INSPIRING YOU AT THE MOMENT? : Japanese culture and every kind of new texture/pattern.

S) WHICH IS THE MAIN DIFFICULTY FOR A YOUNG CREATIVE TODAY? : Recognize the difference between passion and business.

T) WHAT DO YOU THINK ABOUT THE COLLECTIVE DIMENSION OF ART AND CREATIVITY? : Culture is the sum of many little things ... so OK!

U) WHAT ARE YOU LOOKING FOR? : Simplicity.

V) WHAT ARE YOU LOOKING FORWARD? : A studio near the seaside.

W) PROJECTS FOR THE FUTURE (EXAGGERATE!) : Design a Camper shop.

X) WHAT WOULD YOU LIKE TO STUDY WHEN YOU'LL BE OLD? : To play guitar.

Y) A GOOD PURPOSE FOR THE 2015 SEASON : More parties.

Z) WHAT DOES THE WORD "FLUDD" SUGGEST YOU? : Fluo food :-)

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